Deciphering the Language of Manipulation: From Billboards to Broadcasts

Percy writes about perception and reality in his 1961 novel The Moviegoer.

In this post, I explore the captivating world of language manipulation and marketing tactics by making my own thought experiment called "Walker Percy's Hamburger."

Would you like a yummy hamburger?

Metaphorical Journey into Authenticity

Picture this: You're cruising down a highway, and suddenly, an image of a perfect, glistening hamburger on a billboard catches your eye. This isn't just any burger; it's an artistic masterpiece that sends your taste buds into a frenzy. It's got glistening lettuce peeking out of the bun, a crispy patty, oozing mayo, and an immaculate spherical bun. This image is so compelling that you find yourself making an unplanned pit stop at the advertised restaurant. However, the reality that awaits you, sadly, is far from the tantalizing image promised. This dichotomy between representation and reality is a phenomenon that American novelist Walker Percy masterfully encapsulated. It also presents a fascinating lens through which we can explore the influence and manipulation of language, especially within the realm of our capitalist consumption.

Walker Percy's Hamburger

Walker Percy's illustration of the mouth-watering burger, which ends in disappointment, serves as a perfect metaphor for how language and marketing tactics can manipulate our expectations. These linguistic structures have a unique way of extending our experiences by luring us with attractive phrases, glamorous pictures, and strategically crafted narratives. One could even say that these structures are filled with what some have coined as "non-content fillables". They don't necessarily provide new information or factual content, yet they prove irresistible. Terms like "popular", "famous", or "most visited" are quintessential examples of these fillables. They aren't verifiable facts or insightful opinions, but they command attention and evoke intrigue, often without any accountability from the advertiser.

This practice extends beyond the fast-food industry and permeates our social world, shaping our perceptions and our consumption patterns. One might argue that these manipulative language structures hinder our ability to experience reality authentically or that they foster distrust. Yet, I propose a different perspective: This phenomenon could also serve as a tool to sharpen our critical thinking. It encourages us to dissect and investigate what's presented to us, essentially turning us into detectives of authenticity in an era of manufactured realities.

Celebrating 1,000 Posts: Reflecting on My Blogging Journey on Stones of Erasmus (Is it a Milestone Worth Celebrating? Yes! I Think it Is.)

Celebrating 1,000 posts on Stones of Erasmus! From poetry to lesson plans, join me in reflecting on my journey as a writer and educator.

1,000 Blog Posts Later

Writing my 1,000th post for my blog, Stones of Erasmus, is a milestone that I find challenging to write about. I started this blog when I was still a Benedictine monk, and it has stayed with me through various life changes, including my stint as a high school English teacher in New Orleans, my time at the New School for Social Research, and my New York City sojourn.

Initially, my blog was a mishmash of embarrassing pieces of poetry and ersatz literary criticism, sprinkled in with some theology and movie reviews. Over time, my blog has evolved and become more focused. Although it still includes some of those early elements, such as movie reviews and records of my visits to random art museums, it now features a lot of educational content related to my teaching career.

One of my earliest obsessions was making things up, and my journey as a teacher has allowed me to indulge that passion. I create digital educational resources such as clip art and lesson plans that I share on my blog. I also write about my creations, sharing my experiences with my readers.

A Writer's Blog As An Excuse To Journal

Writing on my blog has also allowed me to indulge in another childhood obsession: keeping a journal. I still have my first spiral notebook, which contains my first journal entries from the end of my fifth-grade year through the monotony of sixth grade. As an adult, I have only read it once. However, I am considering adding it to my blog, which would be a fun and nostalgic experience.

Answering Questions from My Students

Some of my high school students have asked me about my blog, such as whether I make any money. The answer is yes and no. I used to use AdWords from Google, but I stopped using it. My blog does make money, but it is minimal, around one hundred dollars a year. The income comes from people clicking on a link to one of the digital educational resources I sell, such as my popular lesson plan on teaching Plato's Allegory of the Cave to middle and high school kids.

The Future of Blogging
Another student asked me why I continue to write my blog when long-form writing appears dead. My blog is more permanent than other forms of social media, and I enjoy the idea that more people are likely to stumble upon it, whether through a Google search or a link somewhere. I am always surprised when old posts receive a resurgence, such as a post I wrote years ago about words from Greek mythology or a post I wrote about The Iliad, which has remained popular for some reason. The difference between long-form blogging and other types of content on the internet is that blog writers offer a unique perspective on things. I enjoy reading other blogs, such as those written by nannies or teachers, because they share their personal experiences, which is powerful.

As my blog has evolved, I have also learned some important lessons about writing. One of the most important lessons is to keep writing, even when I do not like it. I easily get discouraged when I get few views or comments on my blog. However, I have learned that if I keep writing, eventually, people will discover my work, and it will find an audience.

Another lesson I have learned is the importance of editing. Writing is a process that takes time to craft a well-written post. I often write several drafts before I am happy with the final version. It is also essential to proofread my work carefully, looking for spelling and grammatical errors. Reading my work out loud is helpful, as this helps me catch mistakes I might have missed otherwise.

Finally, I have learned that blogging is a community activity. Blogging is not just about writing for myself but also about connecting with others with similar interests.

Drum roll, please.

Here are my favorite selections from Stones of Erasmus (in no particular order):

• Grandson and Grandfather: Birthday Portrait
• Story from the Classroom: A Severe Whooshing Sound
• Top Ten Movies in Black & White
• Blaise Pascal On The Contradictory Nature of Human Beings
• Repost from Kurt Vonnegut: Liberal Crap I Don't Want to Hear Anymore
• Book Review: Repulsion as Metaphor
• Travel Postcard: That Time I Visited a Public Library in Saltillo, Mexico
• On Writer's Block — A Journal & Rant
• Thinking About the Roman God Janus On New Year’s Eve
• On St. Ann and Bourbon: A Story of a Mardi Gras Day

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Yellow Day: A Series of Portraits in Yellow and Pink (Plucked from the Multiverse)

Today is Yellow Day, a day to celebrate optimism, happiness, and warmth. In honor of the occasion, I used DALL-E-2 to create several versions of myself in yellow and pink, embodying the spirit of the day. 

Which version of me plucked from the multi-verse do you like the best? Let me know with a like and a comment.

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Throwback Thursday: Pictures from Senior Year in High School (And Others)

With nostalgia in my heart, I look fondly upon the photos of me as a child — more specifically as a senior in high school. With joyful memories and contentment, I reflect on how far I have come. How much would I give to go back and speak encouraging words to my younger self? To remind them it's okay to be who they are; that their uniqueness is something to be celebrated with pride! Remind them not to worry about what other people think — they're just jealous. And if you're going to grow into an amazing adult one day, make sure you own it! Don't forget your retainer either — no matter how annoying it may seem now — because straight teeth don't stay that way forever without proper maintenance.

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Musings and Photos: On First Meetings and How I Sort-Of Allude to Peekaboo in a Serious, Philosophy-Minded Kind of Way

In this post, I free associate about first meetings, love, and God knows what else!

Sometimes you have to lie back down on the concrete to see what's up there.

There’s something potentially powerful in a first meeting, So, which is why, if you watch like, um, Pre-K students or Kindergarten students, there's a struggle, a challenge in adapting to others because it's strange. It's not mother’s face; it's not home. It's not the womb. It's not the place where you grew up. It's not, it's not that, you know, and that's why like child psychologists or developmental psychologists will talk about like, um, the experiences of the young child, right before they go to school, where they, where they, um, experienced this back and forth between I'm scared; I'm safe; I'm welcomed. I'm, uh, I'm terrified; I'm. . . I'm taken in; I'm comforted, right? So this, like, gets encapsulated in the childhood game of like peekaboo. I'm here. I'm not there. So presence and absence. Um, and for me, you know, I can tap into some deep psychic shit, you know, like something, this, I can feel, like a child, when that love object is absent. I mean, it's such a strong visceral feeling, which is why I think first love for a teenager or a young adult can be so powerful and rip you apart. I mean, I can remember just longing for somebody who I was in love with, you know, wanting to be with them. And when I wasn't with them, it just was this physical feeling of absence. Um, so that's real. I mean, that's like kick to the gut emotion. Um, and perhaps you get out into the world — for me, moving from small town Louisiana to Europa to a Benedictine monastery (yes, that happened), to New York and the world again, I'm not sure what happens, but you get used to the pain — of that — of this — world. Offers or you take, or you look for; or, you pine. Are you able, you're able to sort of like sublimate, whatever you lost, what will you able to like, not replace, but you're able to sort of like transmute, whatever you lost into something new. Right? That's what art is. That's what creativity is and all that kind of stuff. Um, but going back to this original idea of like, when the, the potential power in a first meeting, right, the potential power there is, and just meeting someone for the first time, you know, um, uh, it can be such a satisfactory experience, right?

Photos (Read From Left and Clockwise):
Women in Red Dresses in Flushing;
Getting off the LIRR in Port Washington;
Two Dead Fish;
A Fishmonger and His Assistant

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Journal Entry #2502022: I Woke Up This Morning on a Hot, Summer Day in Queens and I Fiddled

In this post, I dabble in a bit of online journaling. Take a peek at the day in the life of a bloke in New York City on a hot Summer day.

The author dons a blue surgical mask
on a hot Summer's day.

I woke up this morning early. I fiddled a bit, then ran out of the house to catch the bus. And then I realized I was waiting at the wrong bus stop. I eventually made it to my eye doctor’s appointment — albeit a little late. Side note: I realized that I am still definitely afraid of the eye puff machine, even though the eye doctor told me they don't use the puff anymore. That doesn't stop me from mightily squinting and tossing my chin. “There’s no puff, Mr. Roselli,” the doctor said, “You can relax.” I love when medical doctors are so rational with their patients; it's comforting. At the end of the visit, he was like, you're a good patient — as if he was attempting to reassure me. Uh <laugh> but I was okay. I ate some Brazilian comfort food, hopped on an N train, and went to @moma. Tourists queue up to take pictures with Andy Warhol’s soup cans. Watching museum goers look at art is voyeuristic. A boy calls Jackson Pollock’s drip painting “cool,” and a family was having fun finding all the animals in Rousseau’s “The Dream.” I noticed @momafilm was screening the vampire flick Let the Right One In. One unique element of movies is how they create settings. This movie takes place in a gray, snowed-in Norwegian suburb. I highly recommend the movie. Amazing. I had seen it in 2008, but it's always splendid to see a good movie on the big screen.

On Astoria Boulevard in Queens, there is a mural of a 7 subway train car; The author notes, "As I waited for my take-out, I snapped a picture of the fish in the aquarium. Life is good."

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Travel Postcard: That Time I Visited a Public Library in Saltillo, Mexico

In this post, I write about finding a photograph of me standing in front of a public library in Saltillo, Mexico.

Greig poses in front of a public library in the city of Saltillo in Coahuila, Mexico (c. 1998).

On a Trip to Mexico When I was Seventeen and a College Seminarian 

I am guessing my friend Tony took this photograph of me standing in front of a public library in Saltillo, Mexico, sometime in 1998 or 1999. I am about seventeen years old in this picture — and I was on a trip to Mexico with a bunch of seminarians.

Finding Old Pictures of Me (And Why I Love Libraries)

I found the photograph in a stack of pictures that I had stashed away at my mother's house in Louisiana. Armed with my photo scanner (i.e., my iPhone), I scanned the picture. At first, I had no recollection of where the picture was taken. We had gone to a few cities on this trip, having driven a van from New Orleans, Louisiana, to Laredo, Texas, to Monterrey, to Saltillo, and then to Mexico City. Was the picture taken in Mexico City? No. In Monterrey? No. After a bunch of failed internet searches, I finally found out the picture's location after stumbling upon a similar-looking building on a website dedicated to the history of Mexico via photography. Voila! It's the public library in Saltillo (located in the Mexican state of Coahuila!), La Biblioteca Publica del Estado. 

I look thrilled and content in the photograph. I am obviously excited to be standing in front of the library. Here is the library from an archival photograph I found:

La Biblioteca Publica del Estado, Coahuila, Saltillo — Image Credit: Photo archived by Gerardo Zárate 

The Symbolism of the Library (for me)

Libraries are symbolic for me — they symbolize free access to information, reading, literacy, and learning that attempt to scale above the prescription that education is fixed and only for a certain type of people. I love how the door to this library is open — adorned with Corinthian columns, another symbol — of the liberal arts — and people are seated on the steps. Libraries are public spaces, as well as places of learning and knowledge.

When you visit a new place, where do you like to go? Let me know in the comments.

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Journey to Willow Lake in Queens (And There and Back Again, Out of the Bog)

In this post, I take a walk to a hiking trail next to Willow Lake in Queens. It's a marshland in the middle of a metropolis.

View of Willow Lake in Queens (Looking Northwest)

Would you believe me if I told you I'm still in New York City but surrounded by marshland, wet bugs, bees, and butterflies born from under the weeds of the milkweed plant? I am. 

Pat Dolan Trail

If you wend your way down a nature trail (near 72nd Avenue in Queens and Regent’s Park), you'll find a pedestrian bridge that crosses the Van Wyck Expressway. I expected to see a bloated corpse — left by a serial killer — the area does have a veil of secrecy and hiddenness. But maybe it's because I trekked the trail near evening fall — just a hint of daylight in the sky. Now — I need to find a way out of this bog

The Author, in situ and in sweat

Another view from Willow Lake

How To Get to the Pat Dolan Willow Lake Preserve Trail:

By Subway: Take the E, F, M, or R trains to Forest Hills / 74th Avenue. Alternatively, take the F train to 75th Ave. Walk to the trailhead at 72nd Road and Jewel Avenue. 

By Bus: The Q64 bus will take you to Jewel Avenue and 136th Street. Walk the rest of the way.

By Car: Take the Grand Central Parkway and Get off at Jewel Avenue (Exit 11).  You can also take the Van Wyck Expressway. Turn on Park Drive E., going south. The entrance to the trail is between 72nd Avenue and 72nd Terrace. Alternatively, access the trail on the Forest Hills side of the trail — next to the Willow Park playground.

Note: I don't claim to know every route to get to this trail. Trains, buses, and routes are apt to change due to scheduling delays, and other delays. When in doubt, use a map!

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Travel Diary #34598: On A Memorial Day in Oyster Bay, Nassau County on a Wet, Rainy, Cusp-of-Summer Afternoon

In this post, I recount a Memorial Day weekend outing to Oyster Bay.

It’s Memorial Day, y’all. Do you think of history when you think of Long Island? Did you know that Teddy Roosevelt, the 

26th president of the United States, was a New Yorker — and he had a Summer home in Long Island? It’s a beautiful area. And you can climb up a hill and see where he’s buried (and get a nice view of Long Island Sound). 

And we hung out in a nature preserve. OMG. I felt like a kid. Going down random trails. Even though it was rainy, it was glorious. And I cooked a whole chicken and watched Dangerous Liaisons on HBO Max — the one with Glenn Close and John Malkovich as conniving ex-lovers in nineteenth-century France. It was a fun diversion. 

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#memorialdayweekend#theodoreroosevelt #oysterbay#glenhead #glencove #locustvalley#naturehikes #honoringourheroes🇺🇸❤️💙  @stonesoferasmus @theodorerooseveltsanctuary

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Why Wednesday Is the Day of the Week to Send Messages (Because of Woden, or, as the Greeks Call Him, Hermes)

Wednesday is named for Woden — the Norse parallel for the Greek and Roman messenger god Hermes.

Ephemera
I’m obsessed with messages, epistolary novels, and journeys and undertakings. I never 👎 skip by a note or love letter. Even a torn letter I see on the sidewalk. I'll pick it up. And save it. And I love to eat tears and swallow joy.

My friends say I’m constantly flexing. My students want the school year to end. I’m listening to lots of books on tape and cooking lots of sausages and egg salad.

Achievements
I’m proud of my student @jukycheng, who got accepted into a Summer engineering program at NYU Tandon in Brooklyn. Congrats, Juky!

And I’m also excited for the Summer—those dog days. But I’m into May. With its warm afternoons and occasional showers.

Let's Chat!
How are you holding up? Need a hug? Here’s one. Need a nudge? Here’s one? Need a ride on a white swan? I don’t have that, but drop me a message if you want to chat about YA novels and the best place to walk in New York City.

Mr. Greig Roselli, Teacher, Writer, and Philosophy Sprinkles Maker!

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A Paean to Payphones (And Why I Feel Nostalgic for Old School Telecommunication)

When is the last time you used a working payphone? How sure are you that you can find one if your mobile phone goes dead? Do you have a quarter in your pocket?

Found a working payphone in the
Times Square / 42nd Street Station in New York City

Nostalgia is dangerous. Start feeling nostalgia, and suddenly, everything in the present is suspect. "Oh, I remember the days when you had to call someone on a landline."

But I like it when old-school technology still persists. I don't want to return to using payphones. They are clunky (and who has change, anyway?). And just when the conversation gets good, you have to add another quarter to continue the call.

You can find a working payphone in a few subway stations, strip malls, maybe a gas station in Duluth?

I used a payphone recently. I cannot remember why. It was when I was traveling. My phone was dead. I think it was in an Amtrak station (which I feel like is where I would find a working payphone).

Ironically, the school where I work has a payphone in the main hallway. But it does not work. It just hangs there on the wall. Hundreds of people walk by it. Heck. I didn't even notice it until like two years working at the school. I think it will become an art installation. Soon.

Fun fact: Payphones still exist. And one in five of them are in New York City! The Federal Communications Commission still regulates payphones. They still maintain a tip guide for using them and not get scammed when using a calling card. Remember those?

When was the last time you used a payphone?

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Spring Break with Jambalaya and Friends and Why I Love Faces (and Portraits!)

What’s the best feature of the photograph? Portraits! Photos capture faces. And I’ve appreciated faces lately — especially during this recent Spring Break-cum-Easter time and so on.

I made jambalaya and fed it to a few friends to
celebrate that we're all vaccinated and can now
officially hang out together (and of course, that does
not mean we are lax with social distancing and mask-wearing). 

As vaccinations against Covid-19 are more widely distributed, people are congregating with each other to celebrate. While mask-wearing and general social

In Diversity Plaza in Queens
on a Spring Day

distancing guidelines are still in place, being vaccinated means I can hang out with folks I haven’t been with since March of last year. I saw my friend Michelle and her family, and I made jambalaya for a group of teacher-friends. By the way — the jambalaya was lit 🔥.

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A Year Ago Today: Going into Lockdown Because of the Coronavirus Outbreak in the United States (and the World)

Greig Roselli poses for the one year anniversary
of living through Covid-19 in these United States.

One Year Ago Today

Today is March 12th in the Year of Our Lord Twenty Twenty-One. Last year today, I was in a faculty meeting. “We’re not closing school,” they said. By Sunday, we were in lockdown. And the rest is history.

I feel like I’m living through a historic moment like folks who lived through the Great Depression and hoarded pennies in their mattresses. 

What Will Future Generations Say?

Future generations will ask, “What was

On the corner of 37th
Avenue and 79th Street
 in Jackson Heights, Queens

the Twenty Twentys like?” My friend Amira’s child, who is now ten months old, will want to know what he did during the quarantine. “Mostly eat and sleep,” Mom will say. “But it was a long time before you saw real people besides the doctors who birthed you and us.” And Sam will say, “OK. I survived a global pandemic.”

Recognizing That This is a Deadly Virus

As of today, 532,466 people have died in the United States; and, worldwide over 2.5 million people have perished. I recognize I’m privileged because I’m vaccinated and generally healthy (although I need to lay off the potato chips and ranch dressing). The pandemic has disproportionately hit the most vulnerable of society. I realize I’m in-person with students — so there’s always a risk I can be infected. But think about folks who work essential jobs and live in small apartments where everyone is working, coming into contact with many people. I can slink away to the haven of a more-or-less safe space in my apartment.

I think this global crisis has revealed just how fragile the ties that bind are. I’m grateful for today. I mourn those lost to Covid-19, and I’m hopeful for the future.

Kristen Ahfeld is a
First Grade Teacher in Queens.

How was your Covid-19 lockdown anniversary — and how are you coping? Let me know in the comments. ⁣

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#covidkindnesswes #covi̇dkindness #covıdkindness #covidkindnesseverydaychallenge #covidkindnessstories #covidkindnessplease #covidkindness🙏 #staysafe #covidkindness🙏🏽 #stayhome #covidkindness💙💛 #covidkindnessneeded #covidkindness❣️ #covidkindnesss #covidkindness🤟🏻🙏🏻❤️ #covidkindness1 #quarantine #covid #covid19 #covidkindnesses #socialdistancing #covidkindnesscookieproject #covidkindnessnailcollab #covidkindness❤️❤️ #love #covidkindnessau #covidkindnesswmbg #covidkindnessuhp #coronavirus #covidkindnessca

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Another Day of Concurrent Teaching: Covid-19 Pandemic Teacher Journal #2

Mr. Roselli wears a "get lit" tee.

I teach teenagers concurrently in person and kids learning remotely. To build community, my co-teacher @amiraesposito5585 and I call the in-person kids Roomies and the distance learning kids, Zoomies. 

American teens aren’t reading less — they’re just reading fewer classics. They’re reading on their phones, on the Internet — listening to stories via audiobooks and podcasts. Literacy is changing, and I’m excited about it.

The tee-shirt reads, “Get lit.” Get it? I struggle with authenticity. How real is too real? Where do I go to find folks who look 👀 like me, act like me, think 🤔 like me? Literature. In my classroom. Young people. People who think differently. Radical openness. It’s something I teach. But it’s also the ultimate pleasure. Literature — it’s the best tea. And whether it’s Satan being emo in Paradise Lost or Rashad in American Boys (@jasonreynolds83) reflecting on his blackness in America or Felix in Felix Ever After (@kacen.callender) navigating high school as a trans boy in New York — characters in literature come alive for me.

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#readingtime #bookphotography#instagood #love #motivation#bookish #education #instabook#booklover #booklove #bookstagram#photography #book #read#booksbooksbooks #art #bookworm#bookstagrammer #bibliophile#bookshelf #inspiration #reader#teacher #teachersofinstagram#booknerd #bookaholic #learning#readersofinstagram#booksofinstagram #bookaddict via stonesoferasmus.com Image Credit: @kfs0520 @stonesoferasmus

Students' Chalkboard Art:
I am teaching Paradise Lost

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Paint Night: We Did Van Gogh's Sunflowers

I’m no Van Gogh. I have both 👂. But I love a good communal 🎨. With my collegial krewe, we paint and pass the time.

Christmas Day Photography Journal: Romantic Musings On Found Objects (And Some Tibetan-style Momo)

Inspired by the Romantics, I find inspiration in the everyday material world.

A bike covered in pigeon droppings. OK. That’s ewwwww. But. Look. 

A bowl of grits, green onions, and cheesy eggs. 

Me looking at art books. 

A snapshot from my favorite mobile game @taptapfish. 

Homemade Tibetan-style dumplings (known as “Momo”) and a pretty portrait shot of the famous penguin sculpture in Jackson Heights, Queens. It’s my way of finding beauty, elegance, and looking up from the gutter to see the stars (to paraphrase Oscar Wilde).

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Street Photography: 74th Street in Jackson Heights, Queens (Plus Some Creative Writing)

     What was supposed to be a walk to increase my daily steps turned into a journey. People pop out. Restaurants offer outside seating. The night is crisp. Saturn and Jupiter are still visible in the sky — on the way to convergence. I wanted to get more faces in my photographs. But the moments passed by too quickly. I saw a masked guy in a cab. He was balefully looking out a window. The Q49 bus runs along 74th Street. Wear your mask. 

     Today in class an adolescent pupil couldn’t answer a question — so she said to me, “This question makes me feel unsafe.” I was taken aback by her statement. It’s the Covid. I imagined her shrieking out of class. By an unsafe question. I’m teaching a course on mythology. And one characteristic of myth is the unknown. So I get it, girl. Stuff gets real. From chaos to calm. From the womb to the tomb. ⁣

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