18.3.20

Video Repost: Cute Kid Gives Sage Criticism on Consumer Culture

In this video repost, listen to a cute kid give sage advice on how to avoid consumerism.
Girbaud Brand Jeans — Remember Them?
When I was a teenager, in the 1990s, the French jeans clothier Marithé et François Girbaud was in style. I remember I bought these jeans because I thought I needed them. They were cool! Everyone was wearing them. Now. They were cool. But, in retrospect — looking back on it — jeans are jeans. Girbaud jeans had a privileged quality attached to them. Wearing the Girbaud brand was like being christened with a superpower. Jeans with the Girbaud logo were easily noticeable, so everyone in your school could identify who had the right pair of jeans. If your jeans were Wal-mart storebought, you were doomed.

The Kid in the Video is Non-Plussed about Consumerism
What I like about the kid in this video is that not only is he non-plussed by consumerism, he also can make his own aesthetic judgments. He says he knows what he likes and Filas fit him well and he likes the color.

What shoes do the other kids in the park expect kids to wear to avoid being ostracized? I'd like to know.

What's Your Take on This Video?
Let me know if you have ever been made less because you did not conform to consumer culture.
stonesoferasmus.com

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