Showing posts with label bread. Show all posts
Showing posts with label bread. Show all posts

30.10.13

How To Toast Bread


Bryce Chartwell shows the people how to toast bread.

A friend sent me this video. His media studies professor used it as an example of narcissism. If I had to make toast for Bryce Chartwell I would be afraid to mess up the toast! What if I don't do it the right way? This video makes me want to eat toast in the opposite way: over a rough fire, scarf it down, and get my shirt dirty. If it is satire, this video is hilarious. I think it's satire and a good example of consumerism. We don't just want toast. We want the perfect toast. And we are satisfied with the illusion that spreading the butter in an East to West direction and making sure the butter is only one micron thick will achieve satisfaction beyond the basic needs of food and shelter into the meta-realm of desire where toast takes on an entirely different meaning. It ain't toast anymore. It reminds me of people who order specially bottled water at restaurants to feel like the water, in all of its neat packaging is more than just water, it is beyond water. Of course, the structure of desire is such that we are never satisfied. We want more. And more. Capitalism takes advantage of our desire and runs with it. Long live the toast. The toast is dead.

21.5.05

The Bread Run: When I Delivered Loaves of Bread for Pennies for Bread

The loaves are already “stacked to the back” of our Ford delivery truck in the morning before we leave. The bread was baked the day before by a handful of Benedictines and sliced and bagged by volunteers, mostly retired men, that same afternoon. All the bread, about 900 loaves, is placed in trays for easy delivery.  We have about twelve different stops to make in the city, and we want to finish the route before the southern sun becomes unbearable.
     We leave the Abbey early to beat the commuters; I notice it takes a few swipes of the windshield wiper to get rid of the moisture and insects that have collected through the night.  Even with a full cup of coffee in my system, I usually fall asleep on the passenger side as Joe crosses the long causeway over Lake Pontchartrain into New Orleans, listening to AM radio.  In the brief moments that I am awake, Joe, in his own words, gives a commentary on world and local events, and I look out into the lake to see what it looks like this time: either calm and muddy or sometimes the lake is brilliantly blue, like an ocean, but this morning it is dull with an irksome pallor of gray.