Oct 30, 2013

How To Toast Bread


Bryce Chartwell shows the people how to toast bread.


A friend sent me this video. His media studies professor used it as an example of narcissism. If I had to make toast for Bryce Chartwell I would be afraid to mess up the toast! What if I don't do it the right way? This video makes me want to eat toast in the opposite way: over a rough fire, scarf it down, and get my shirt dirty. If it is satire, this video is hilarious. I think it's satire and a good example of consumerism. We don't just want toast. We want the perfect toast. And we are satisfied with the illusion that spreading the butter in an East to West direction and making sure the butter is only one micron thick will achieve satisfaction beyond the basic needs of food and shelter into the meta-realm of desire where toast takes on an entirely different meaning. It ain't toast anymore. It reminds me of people who order specially bottled water at restaurants to feel like the water, in all of its neat packaging is more than just water, it is beyond water. Of course the structure of desire is such that we are never satisfied. We want more. And more. Capitalism takes advantage of our desire and runs with it. Long live the toast. The toast is dead. 

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